About.

I didn't start in design. I spent my early career writing code, building full-stack applications, and learning how software actually gets built. That experience fundamentally shaped how I approach design, I focus on what's both valuable for users and feasible for engineering teams to build.

I've designed products across fintech and B2B SaaS, from consumer banking apps serving millions of users to internal tools for complex business workflows. My work has included leading mobile app design from zero to launch, building features that generate significant revenue, and redesigning systems that measurably improve user engagement. The technical foundation I built as a developer lets me bridge the gap between design and engineering, prototype quickly, and create solutions that actually ship.

Currently seeking opportunities in North America, Europe, and Middle East. Open to relocation.

Check out my Résumé

Experience.

Senior Product Designer at Autoleap

Full-time | January 2025 - Current

• Led end-to-end mobile product design (iOS/Android) from concept to launch for Canadian automotive SaaS platform serving 500+ auto repair shops across the US and Canada as sole mobile designer.
• Established mobile design system from the ground up, including component libraries, design patterns, and comprehensive guidelines integrated with company-wide design standards.
• Partner with distributed engineering teams across multiple time zones (North America/Pakistan) to ship high-quality features and ensure pixel-perfect implementation.
• Drive mobile product roadmap strategy, including feature prioritization, user story mapping, and go-to-market planning aligned with business objectives.

Product Designer at Easypaisa Digital Bank

Full-time | April 2023 - January 2025

• Received Spot Award for exceptional design work, recognizing outstanding contribution to product quality and superior user experience delivery.
• Designed Fixed Deposit Account and Savings Pocket products from scratch, generating millions in monthly deposits and becoming key revenue drivers for the platform, serving millions of users.
• Redesigned Mini Apps experience, improving user engagement metrics by enhancing feature discoverability within the super-app ecosystem, reaching millions of daily active users.
• Redesigned the loan repayment journey, reducing the user drop-off rate significantly by simplifying and streamlining the end-to-end user flow.
• Led complete icon system redesign, creating 100+ custom icons from scratch, dramatically improving interface consistency and visual hierarchy, resulting in a measurable increase in user engagement.
• Established scalable design patterns and contributed to a comprehensive design system, ensuring a consistent experience across mobile apps, web platform, and agent interfaces.

UX UI Designer at Blend It

Full-time | April 2022 - April 2023

• Redesigned multiple client websites and web applications delivering modernized user-centric experiences that improved visual appeal, usability metrics, and conversion rates across diverse industry clients.
• Created and maintained design systems for multiple concurrent projects ensuring brand consistency and efficient design-to-development workflow.
• Designed complete Web3 NFT marketplace from 0-to-1 single-handedly with end-to-end ownership from research and wireframes to final UI, successfully launching fully functional blockchain-based platform.
• Delivered projects across diverse domains including Web3/blockchain, e-commerce, B2B SaaS applications, and corporate websites.

Software Developer at Cipher Savvy

Contract | October 2021 - March 2022

• Redesigned multiple client websites and web applications delivering modernized user-centric experiences that improved visual appeal, usability metrics, and conversion rates across diverse industry clients.
• Created and maintained design systems for multiple concurrent projects ensuring brand consistency and efficient design-to-development workflow.
• Designed complete Web3 NFT marketplace from 0-to-1 single-handedly with end-to-end ownership from research and wireframes to final UI, successfully launching fully functional blockchain-based platform.
• Delivered projects across diverse domains including Web3/blockchain, e-commerce, B2B SaaS applications, and corporate websites.

Front-end Developer at MicroMerger

Contract | November 2020 - June 2021

• Translated design requirements into clean maintainable code using HTML5, CSS3, JavaScript, and modern frameworks ensuring cross-browser compatibility.
• Developed responsive front-end interfaces optimizing page load times, rendering efficiency, and accessibility compliance meeting government standards.
• Worked with version control systems (Git) following government security protocols and strict coding standards.

UX UI Design Intern at Innovagic Technologies

Full-time | June 2020 - September 2020

• Conducted competitive analysis, user research, and heuristic evaluations to identify UX improvements and inform data-driven design decisions.
• Learned foundational UX principles including information architecture, interaction design patterns, usability heuristics, and accessibility standards (WCAG).

Web App Development Intern at Nausal Technologies

Full-time | July 2019 - August 2019

• Learned professional software development practices including Git version control, code documentation, testing methodologies, and deployment workflows.
• Gained foundational understanding of full-stack development workflow from local development environment to production deployment.

Skills.

Design

UX Analysis, Usability Testing, Wireframing, Prototyping, Visual Design, Interaction Design, Responsive Design, Micro Animations, Design Systems, Iconography

Software

Figma, Adobe Creative Suite, Affinity Creative Suite, Google Analytics, Sketch, Blender

Programming Languages & Libraries

HTML5, CSS3, Javascript, React JS, Flutter, Bootstrap 4, Bootstrap 5, Tailwind CSS, SCSS

AI Tools

ChatGPT, MidJourney, DALLE-3, Leonardo AI

Education.

Master’s of Science (MSc) in Data Science

SZABIST University Graduated in 2021

Bachelor's of Sceince (BSc) in Computer Science

Iqra University Graduated in 2018

Certifications.

User Research and Design

Coursera (Verify - 93CR7GXEJQPZ) Completed in 2020

Languages.

English

C1 Level Proficiency

Urdu

Native Language