Overview
A user-centric NFT marketplace (web application) is designed to tackle the challenges of complex interfaces, unclear pricing, and inefficient transaction tracking found in existing platforms. Through competitive analysis and design thinking, solutions are proposed, including a simplified interface, transparent pricing, enhanced transaction history, customizable profiles, and user-controlled auction settings, all aimed at creating a seamless and enjoyable experience for NFT creators and collectors.
Task
Existing NFT marketplaces suffer from complex user interfaces, limited user control over transactions, and a lack of transparency in the token purchase process. The goal is to create a seamless and enjoyable user experience for both NFT creators and collectors.
Competitive Analysis
OpenSea, Rarible, and Nifty Gateway were identified as major players in NFT sale and purchase. Sites of these competitors were analysed in terms of their user interfaces, user experiences, transparency, pricing models, variety of NFTs, community engagement features, and artist interactions. Through this analysis, I gained insights into what works well in the existing marketplaces and identified areas where I could differentiate and improve the NFT marketplace web application.
Competitive analysis of three major players in NFT marketplace
Cluttered interfaces
Unintuitive navigation
Unclear pricing structures
No transparency in transaction histories, making it difficult for users to track their purchases and sales.
This analysis highlighted the need for a clean, intuitive interface and transparency in pricing. These insights directly informed my decision to focus on simplicity and user empowerment in the platform design.
Proposed Solution
My proposed solutions revolve around improving user experience, transparency, and control:
Simplified User Interface
I aim to create a clean and intuitive interface that allows users to easily navigate the platform, discover new NFTs, and manage their collections.
Transparency in Pricing
I plan to provide clear information about the total cost of NFTs at the point of purchase. This prevents users from encountering unexpected costs later.
Enhanced NFT Analytics
The platform will offer detailed analytics that allows users to view their live auctions, NFT royalties, and un-active auctions in one place. This feature will enhance transparency and improve user confidence.
User-Controlled Auctions
I propose giving NFT creators the ability to set auction parameters, such as initial price, minimum bid threshold (no one can bid below that threshold) and initial royalty amount, giving them more control over the selling process.
The decision to implement user-controlled auctions and detailed analytics was driven by the feedback from NFT creators, who wanted more control and insight into their sales and royalties.
Interface Design
By carefully choosing branding elements like colors, fonts, and layout, a unique visual identity is created that connected with the art and blockchain technology world.
Color palette
The design focused not only on looks but also on accessibility to make it inclusive and included visual feedback features to improve interaction.
Font & type face
I chose a vibrant, cohesive color palette to evoke trust and excitement while ensuring accessibility for diverse users, aligning with the platform's goal to foster a welcoming NFT community.
Landing page
Royalty sharing process displayed on landing page
NFT detail page
User dashboard
Other sections of user’s dashboard
NFT creation page
Conclusion
I discovered that simplicity and transparency are essential for user satisfaction in the NFT marketplace, as users prefer clear processes for buying and selling NFTs. To enhance the user experience, I suggest optimizing gas fees and adding personalized discovery options. Additionally, fostering community engagement through social features and providing educational resources on NFTs and blockchain technology would be beneficial.
Each design decision, from interface simplification to transparency features, was crafted to enhance user confidence, ensuring a seamless and enjoyable experience for NFT buyers and creators alike.
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